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Toronto, Ontario
Canada

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The portfolio of Adam Schoales, Toronto based video editor, geek, and tea drinker.

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Adam Schoales : : Blog

Thoughts, process, and other ramblings.

 

Filtering by Category: New Work

TIFF 2018 Campaign Animation

Adam Schoales

TIFF 2018 Campaign Animation

Campaign creative for the 43rd annual Toronto International Film Festival. Taking inspiration from their year round home, The Lightbox, and their ongoing mission to transform the world through film, the internal creative team created a campaign that celebrates diversity, art, culture, and community.

Client: Toronto International Film Festival
Producer: Department 30
Art Direction: Bradley Reinhardt, Adam Bischoff
Illustration: Rachel Gyan
Animation: Andrew Strapp
Sound Design: Adam Schoales

September 2018


My role in the 2018 campaign animation came pretty early on in the process, though the execution wasn’t until the piece was almost complete. The festival’s Artistic Director, Cameron Bailey, had a very specific tone he wanted the piece to set, and we knew that in order to fulfil his vision we were going to have to rely on sound. My initial pitch to the team was to open with the sounds of the overwhelming cacophony of life outside The Lightbox with bustling street noises and the iconic sounds of Toronto. As the character approaches “the lightbox” and is drawn into the glow, the sound is absorbed and focused until all you hear is the box itself. I put together a quick audio demo to give a sense of what I imagined and used that as part of the pitch.

We would eventually refine this original idea and combine it with the notes from Mr. Bailey, including that he wanted something with lots of bass, and had the euphoric feeling of 2001: A Space Odyssey's use of Also sprach Zarathustra.

Armed with all this information, and a nearly finished animation I set about building out the sound.

The first step was to build out the “score” using Logic. I laid down a musical base of drones, twinkles, bells, and other tones upon which we would add sound effects at a later stage. Because Mr. Bailey specifically mentioned the euphoria sound of Also sprach Zarathustra I wanted to consider sampling it, and using Paul Stretch to slow the sample down to create a unique droning like effect.

The initial musical score elements.

Unfortunately, I couldn’t find a royalty-free version of the song, so that idea was out. So I did the next best thing; I found the original score online, and set about rebuilding that euphoric crescendo moment myself in Logic. Once I rebuilt the iconic crescendo, I took that element, slowed it down with Paul Stretch and layered it in with the other parts of the musical score, and I had my bed upon which I could add the sound effects.

Rebuilding the iconic crescendo within Logic Pro X

I rendered out the music as stems, and brought them into Final Cut Pro X along with the completed animation elements. I then started to layer in the various sound effect elements until we had built up something that we felt sounded pretty good. As always I made use of Final Cut Pro X’s roles feature to keep all my elements organized.

The sound design elements in place, all kept organized with roles.

The final part of this process was creating a surround mix. Because we were going to be screening the animation in theatres that had 7.1 Surround Sound systems Mr. Bailey really wanted to make sure that we took advantage of this and used the full surround stage. Unfortunately we only had a 5.1 setup in our edit suite, but we knew we could get things pretty close and finalize it in the final mix sessions. I had never really mixed in surround sound before, so this was a exciting learning experience, and thankfully Final Cut makes it incredibly intuitive and user friendly, so the process was not only easy, but also incredibly fun.

Once we had something we were happy with, it was time to deliver to Deluxe for the final mix and mastering. I bounced the various elements upon which I had used effects, used X2Pro to export an AAF, and bounced stems just for safety. I then headed over to Deluxe to work with their incredibly talented team to remix my 5.1 mix into full 7.1.

The end result was a beautiful animation, with original music and sound design, all in 7.1 surround sound. This animation played before every single screening at the festival and was seen by thousands of film lovers across the 10 day festival.

Back to the Big Screen: The Cinema of Steven Spielberg

Adam Schoales

Back to the Big Screen: The Cinema of Steven Spielberg Trailer

The filmmaker who redefined American popular cinema receives his first ever TIFF Cinematheque retrospective.

Our marketing team tasked me with creating a trailer for our Spielberg retrospective. They wanted to play up the feeling of nostalgia brought on by these classic films, but also really wanted to highlight the epic scale of these quintessential blockbusters. Using some of the most iconic scenes and images, I made a trailer that I felt perfectly summarized both Spielberg’s cannon and the series itself.

Client: Toronto International Film Festival
Producer/Editor: Adam Schoales

December 2018


Social Ad

The marketing team also needed a shorter social ads which they could run on Facebook, Twitter, and Instagram. The maximum running time was 15 seconds, so they needed to be short and punchy.

Playing off the classic line from Jaws, “You’re gonna need a bigger boat”, we built a series of four teasers that highlighted 4 of the most iconic films in the series. Again, playing with the notion of nostalgia, we combined the aesthetics of VHS home videos with some of the most memorable scenes of those films to emphasize that you’re really going to want to see these films on the big screen.


Cell Phone PSA

Continuing the “interrupt a scene from the film” PSA we did for our Bergman 100 series, I created another cell-phone PSA using one of the best scenes from one of my favourite films in the series.

Bergman 100: The Ingmar Bergman Centenary

Adam Schoales

Bergman 100: The Ingmar Bergman Centenary Trailer

A smash hit in London and New York, this centenary celebration of the revered Swedish master is packed with classics, rarities, and recent restorations.

Our marketing team tasked me with creating a trailer for our Berman 100 retrospective. The programming team was a huge fan of the trailer created by the BFI for their Bergman retrospective, and so I began digging into Bergmans films to create a trailer that reflected the beautiful imagery of his films, as well as the more haunting elements that prevailed across his filmography.

Client: Toronto International Film Festival
Producer/Editor: Adam Schoales

October 2018


Social Ad

The marketing team also needed a shorter social ad which they could run on Facebook, Twitter, and Instagram. The maximum running time was 15 seconds, so I wasn’t going to be able to tell a story like I could with the trailer.

Taking inspiration from the opening title sequence for Bergman’s Persona, I created a short ad that replicated the quick cutting of Bergman’s film, while also giving a quick breakdown of what the retrospective would contain.


Cell Phone PSA

Finally, for some time our Cinematheque programmers had been wanting some sort of Public Service Announcement reminding guests to turn of their cell phones and other noise-making devices before the screening. This prompted me to create a short PSA featuring footage from Bergman’s iconic The Seventh Seal in which a rather intense moment between The Knight and Death is interrupted by a ringing phone.

A Tribute to Piers Handling

Adam Schoales

A Tribute to Piers Handling

Client: Toronto International Film Festival
Producer: Adam Schoales, Tessa Lai, and Aaron Van Domelen for Department 30
Director: Adam Schoales
Director of Photography: Aaron Van Domelen
Editor: Adam Schoales
Assistant Editor: Lee Cochran

September 2018

ONA Spring 2018

Adam Schoales

Work to be Proud of

Client: Ontario Nurses Association
Producer: Compass360
Director: John Cook
Director of Photography: Gregory Bennett
Editor: Adam Schoales
Music: Adrian Gordon Cook

May 2018


Why are we Losing RNs?

Client: Ontario Nurses Association
Producer: Compass360
Director: John Cook
Director of Photography: Gregory Bennett
Editor: Adam Schoales
Music: Adrian Gordon Cook

May 2018