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Toronto, Ontario
Canada

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The portfolio of Adam Schoales, Toronto based video editor, geek, and tea drinker.

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Adam Schoales : : Blog

Thoughts, process, and other ramblings.

 

Filtering by Category: New Work

Back to the Big Screen: The Cinema of Steven Spielberg

Adam Schoales

Back to the Big Screen: The Cinema of Steven Spielberg Trailer

The filmmaker who redefined American popular cinema receives his first ever TIFF Cinematheque retrospective.

Our marketing team tasked me with creating a trailer for our Spielberg retrospective. They wanted to play up the feeling of nostalgia brought on by these classic films, but also really wanted to highlight the epic scale of these quintessential blockbusters. Using some of the most iconic scenes and images, I made a trailer that I felt perfectly summarized both Spielberg’s cannon and the series itself.

Client: Toronto International Film Festival
Producer/Editor: Adam Schoales

December 2018


Social Ad

The marketing team also needed a shorter social ads which they could run on Facebook, Twitter, and Instagram. The maximum running time was 15 seconds, so they needed to be short and punchy.

Playing off the classic line from Jaws, “You’re gonna need a bigger boat”, we built a series of four teasers that highlighted 4 of the most iconic films in the series. Again, playing with the notion of nostalgia, we combined the aesthetics of VHS home videos with some of the most memorable scenes of those films to emphasize that you’re really going to want to see these films on the big screen.


Cell Phone PSA

Continuing the “interrupt a scene from the film” PSA we did for our Bergman 100 series, I created another cell-phone PSA using one of the best scenes from one of my favourite films in the series.

Bergman 100: The Ingmar Bergman Centenary

Adam Schoales

Bergman 100: The Ingmar Bergman Centenary Trailer

A smash hit in London and New York, this centenary celebration of the revered Swedish master is packed with classics, rarities, and recent restorations.

Our marketing team tasked me with creating a trailer for our Berman 100 retrospective. The programming team was a huge fan of the trailer created by the BFI for their Bergman retrospective, and so I began digging into Bergmans films to create a trailer that reflected the beautiful imagery of his films, as well as the more haunting elements that prevailed across his filmography.

Client: Toronto International Film Festival
Producer/Editor: Adam Schoales

October 2018


Social Ad

The marketing team also needed a shorter social ad which they could run on Facebook, Twitter, and Instagram. The maximum running time was 15 seconds, so I wasn’t going to be able to tell a story like I could with the trailer.

Taking inspiration from the opening title sequence for Bergman’s Persona, I created a short ad that replicated the quick cutting of Bergman’s film, while also giving a quick breakdown of what the retrospective would contain.


Cell Phone PSA

Finally, for some time our Cinematheque programmers had been wanting some sort of Public Service Announcement reminding guests to turn of their cell phones and other noise-making devices before the screening. This prompted me to create a short PSA featuring footage from Bergman’s iconic The Seventh Seal in which a rather intense moment between The Knight and Death is interrupted by a ringing phone.

A Tribute to Piers Handling

Adam Schoales

A Tribute to Piers Handling

Client: Toronto International Film Festival
Producer: Adam Schoales, Tessa Lai, and Aaron Van Domelen for Department 30
Director: Adam Schoales
Director of Photography: Aaron Van Domelen
Editor: Adam Schoales
Assistant Editor: Lee Cochran

September 2018

ONA Spring 2018

Adam Schoales

Work to be Proud of

Client: Ontario Nurses Association
Producer: Compass360
Director: John Cook
Director of Photography: Gregory Bennett
Editor: Adam Schoales
Music: Adrian Gordon Cook

May 2018


Why are we Losing RNs?

Client: Ontario Nurses Association
Producer: Compass360
Director: John Cook
Director of Photography: Gregory Bennett
Editor: Adam Schoales
Music: Adrian Gordon Cook

May 2018


Edgar Wright's Signature Moves

Adam Schoales

What makes an Edgar Wright movie an Edgar Wright movie? Crash-zoom into SHAUN OF THE DEAD, whip-pan into HOT FUZZ, and then very, very slowly tie your shoes à la SCOTT PILGRIM as TIFF brings the noise with a countdown of the reference-happy, editor-heavy, Cornetto-eating directorial flourishes of geek-auteur (and Toronto favourite) Edgar Wright. … Pub?

Client: TIFF
Producer: Sasha James and Adam Schoales for Department 30
Editor: Adam Schoales
Music: Pistorela Princess

April 2018