Client: Ontario Nurses Association
Director: John Cook
Director of Photography: Gregory Bennett
Editor: Adam Schoales
The main spot for the Ontario Nurses Association's fall 2016 campaign includes a few moments of "movie magic", including the seamless combination of multiple takes to create the perfect performance, as well as some hidden visual effects work (can you spot them?).
The companion piece, More Cuts at the Hospital, is a re-edit of a previous spot. It also features some movie magic, where we utilized Final Cut Pro X's powerful optical flow settings to create a powerful moment from a short section of raw footage found between takes.