Adam Schoales
Editor. Geek. Tea Drinker.
Back to the Big Screen: Trailer

Back to the Big Screen

Interview, Original Content, Social, Trailer

In December of 2018, the TIFF Bell Lightbox ran a retrospective of the great american Blockbuster filmmaker Steven Spielberg. I was tasked with creating the marketing materials to promote the series, including a trailer, social ads, and original interview content.

December 2018

Back to the Big Screen: Trailer

The filmmaker who redefined American popular cinema receives his first ever TIFF Cinematheque retrospective. This trailer ran both online and in cinemas during the lead-up to the series.

Client: Toronto International Film Festival
Producer/Editor: Adam Schoales

Social Ads

Playing off the classic line from Jaws, “You’re gonna need a bigger boat”, we built a series of four teasers that highlighted 4 of the most iconic films in the series. Again, playing with the notion of nostalgia, we combined the aesthetics of VHS home videos with some of the most memorable scenes of those films to emphasize that you’re really going to want to see these films on the big screen.

Cell Phone PSA

Continuing the “interrupt a scene from the film” PSA we did for our Bergman 100 series, I created another cell-phone PSA using one of the best scenes from one of my favourite films in the series.

Joseph Kahn on Spielberg

Prior to the world premiere of his new film Bodied at the Toronto International Film Festival, director Joseph Kahn stops by to chat about Raiders of the Lost Ark, his love for Spielberg, and how he longs for more honest adventure filmmaking.