With cinemas shuttered due to COVID 19, TIFF needed to pivot to an online cinema. The result was Digital TIFF Bell Lightbox; an online streaming platform that allowed viewers to experience TIFF’s best-in-class programming from the comfort of their home, along with exclusive bonus content.
I created marketing materials for the new platform, as well as original bonus content to support the programming.
Trailer to promote the launch of TIFF’s new online streaming platform, Digital TIFF Bell Lightbox.
Client: Toronto International Film Festival
Producer/Editor: Adam Schoales
November 2020
To promote the release of Éric Rohmer’s Tales of the Four Seasons, I created this short primer video with author André Aciman (Call Me By Your Name) on his early experiences with the work of the French filmmaker.
To promote the Queer Becoming programming series on Digital TIFF Bell Lightbox I created a short 15-second promo that would be used on TIFF’s Instagram page.
When The Lightbox re-opened the digital platform was re-launched with a pivot to providing home-viewers access to the best in international cinema. The TIFF marketing team was looking to highlight the new monthly line-up.
I built a short, exciting 15 second spot that could easily be updated on a monthly basis to highlight new programming.
May 2022