Adam Schoales
Editor. Geek. Tea Drinker.

Bergman 100

To celebrate the centenary of the great Swedish filmmaker, TIFF ran a massive retrospective of the films of Ingmar Bergman, and required a number of marketing materials to help promote this massive screening series.

October 2018

Bergman 100: Trailer

A smash hit in London and New York, this centenary celebration of the revered Swedish master is packed with classics, rarities, and recent restorations.

Client: Toronto International Film Festival
Producer/Editor: Adam Schoales

Social Ad

Taking inspiration from the opening title sequence for Bergman’s Persona, this short ad replicates the quick cutting of Bergman’s film, while also giving a quick breakdown of what the retrospective would contain.

Cell Phone PSA

A short PSA featuring footage from Bergman’s iconic The Seventh Seal in which a rather intense moment between The Knight and Death is interrupted by a ringing phone.

Olivier Assayas on PERSONA

Director Olivier Assayas (Personal Shopper, Irma Vep) discusses his love for, and the magic of Ingmar Bergman's 1966 masterpiece Persona.

Michael Winterbottom: Where to Start with Bergman

Director Michael Winterbottom (24 Hour Party People, Tristram Shandy A Cock and Bull Story) discusses the films of Ingmar Bergman, his favourite Bergman film, and where newcomers should begin their journey with Bergman's films.