To celebrate the centenary of the great Swedish filmmaker, TIFF ran a massive retrospective of the films of Ingmar Bergman, and required a number of marketing materials to help promote this massive screening series.
October 2018
A smash hit in London and New York, this centenary celebration of the revered Swedish master is packed with classics, rarities, and recent restorations.
Client: Toronto International Film Festival
Producer/Editor: Adam Schoales
Taking inspiration from the opening title sequence for Bergman’s Persona, this short ad replicates the quick cutting of Bergman’s film, while also giving a quick breakdown of what the retrospective would contain.
A short PSA featuring footage from Bergman’s iconic The Seventh Seal in which a rather intense moment between The Knight and Death is interrupted by a ringing phone.
Director Olivier Assayas (Personal Shopper, Irma Vep) discusses his love for, and the magic of Ingmar Bergman's 1966 masterpiece Persona.
Director Michael Winterbottom (24 Hour Party People, Tristram Shandy A Cock and Bull Story) discusses the films of Ingmar Bergman, his favourite Bergman film, and where newcomers should begin their journey with Bergman's films.